Intent data is a guess. Our data is human-verified.
Human Capital Management

Sell to HCM users who are frustrated enough to switch.

Named accounts running Rippling, Gusto, ADP, Paylocity, and other HCM platforms. Each account is verified by phone, scored by satisfaction, and filtered by pain point. Built for sales and marketing teams that sell against incumbent payroll and HR vendors.

Each segment is sold exclusively to one buyer. Your competitors will never see the same list.
4
Segments available now
372
Total accounts across all segments
4.8★
Verified rating on Clutch

The HCM market is fragmented by company size. SMBs land on Gusto or Rippling, mid-market companies move to Paylocity or Paychex, and enterprise buyers end up on Workday or ADP. Each tier carries its own dissatisfaction profile, including implementation problems, pricing surprises, and support that drops off after onboarding. These segments tell your reps which accounts are experiencing which pain.

We call HR directors, CFOs, and operations leads directly. Every account below includes an NPS score, a confirmed pain point, and a switching intent rating. Choose a vendor to filter, then check availability on the segment that fits your pipeline.

HCM segments.

4 segments

Filter by vendor below, then click a segment to see sample data and check availability.

Rippling
Rippling Users — Customer Support Pain: Q2 2026
98 accounts $2,950
Low Satisfaction Churn Risk
Gusto
Gusto Users — Pricing Pain: Q2 2026
99 accounts $2,950
Pricing Pain Churn Risk
ADP
ADP Users — Implementation Pain: Q2 2026
96 accounts $2,950
Low Satisfaction Churn Risk
Paylocity Sold
Paylocity Users — Reporting Pain: Q2 2026
79 accounts —
Feature Gap Low Satisfaction
How it works

Every account researched by phone.

Every record was sourced through a live, structured phone call with a verified contact at a real company. We do not scrape data or infer it from intent signals.

Step 1
We build the call list
We build the list of accounts to research, focused on the vendor or service category and limited to SMB and lower midmarket.
Step 2
Our associates call each one
A structured phone conversation with a real person within each target account about their current vendor for the given category.
Step 3
You get a named, actionable CSV
Company name, contact details, current vendor, NPS score, pain point, and switching intent, ready to load into your CRM or sequencer.
Read the full methodology →
Signallo Dedicated

Need something more specific?
We'll build it exclusively for you.

Pre-built Segments cover the most common signals. If your ICP is narrower or you're interested in different data points, a Dedicated engagement gives you research built around exactly what you need. Output is yours exclusively.

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