Human Capital Management

Sell to HCM users who are frustrated enough to switch.

Named accounts running Rippling, Gusto, ADP, Paylocity, and other HCM platforms — filtered by pain point, scored by satisfaction, and verified by phone. Built for sales and marketing teams selling against incumbent payroll and HR vendors.

Each segment is sold exclusively to one buyer — your competitors will never see the same list.
4
Segments available now
372
Total accounts across all segments
4.8★
Verified rating on Clutch

The HCM market is fragmented across company size. SMBs land on Gusto or Rippling; mid-market companies graduate to Paylocity or Paychex; enterprise buyers end up on Workday or ADP. Each carries its own dissatisfaction profile — implementation chaos, pricing surprises, and support that disappears after onboarding. Your reps need to know which accounts are experiencing which pain, right now.

We call HR directors, CFOs, and operations leads directly. Every account below includes an NPS score, a confirmed pain point, a renewal window, and a switching intent rating. Choose a vendor to filter, then check availability on the segment that fits your pipeline.

HCM segments.

4 segments

Filter by vendor below, then click a segment to see sample data and check availability.

Rippling
Rippling Users — Customer Support Pain: Q2 2026
98 accounts $2,950
Low Satisfaction Churn Risk
Gusto
Gusto Users — Pricing Pain: Q2 2026
99 accounts $2,950
Pricing Pain Churn Risk
ADP
ADP Users — Implementation Pain: Q2 2026
96 accounts $2,950
Low Satisfaction Churn Risk
Paylocity Sold
Paylocity Users — Reporting Pain: Q2 2026
79 accounts —
Feature Gap Low Satisfaction
How it works

Every account researched by phone.

These aren't scraped lists or intent signals. Every record was sourced through a live, structured call with a verified contact at a real company.

Step 1
We build the call list
Target accounts are identified and verified as active users of the vendor or service category before a single call is made.
Step 2
Our associates call each one
A structured phone conversation captures satisfaction, renewal window, and the contact's single biggest pain point.
Step 3
You get a named, actionable CSV
Company name, contact details, current vendor, NPS score, pain point, renewal window, and switching intent — ready to load into your CRM or sequencer.
Read the full methodology →
Signallo Dedicated

Need something more specific? We'll build it exclusively for you.

Pre-built Segments cover the most common signals. If your ICP is narrower or you're interested in different data points, a Dedicated engagement gives you research built around exactly what you need. Output is yours exclusively.

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