Intent data is a guess.
Our data is human-verified.
Intent data vendors infer buying activity from anonymous web behavior, third-party signals, and modeled scores. Signallo picks up the phone, talks to a real human in the target account, and gets the truth. Current vendor, NPS, pain points, verbatim feedback, and more.
Read about our processWhere would you rather spend your GTM dollars?
Algorithmic Predictions
- 01Anonymous web behavior across publisher networks, attributed to accounts via IP matching that frequently misfires
- 02Technographic scans that miss the vendors not visible in public code, or flag deprecated tools that haven't been removed
- 03Surge alerts based on competitor research, job postings, and modeled assumptions. The "in-market" account is often not actually switching
- 04Modeled propensity scores with no way to validate which "high-intent" accounts are real and which are noise
Human Testimony
- 01A trained Research Associate calls the account directly and speaks with a real human
- 02Current vendor named by the person who owns the relationship. No inference, no scanning, no guessing
- 03Satisfaction with current vendor (NPS) and pain point captured from the buyer themselves, not modeled from external behavior
- 04Verbatim feedback in the buyer's own words, including timing, alternatives considered, and what would make them switch
Custom account research, delivered on-demand.
We offer a custom primary research engagement called Dedicated, built around your specific target accounts. During each Dedicated engagement, our Research Associates collect the data points that are most useful to your GTM motion, such as which vendor each account uses today, how satisfied they are, what's causing them pain, and whether they're considering a switch.
Dedicated is built to run like a product, not a consulting project. You hand over your target account list and desired data points. We hand back a CSV file with the intel we collected for each one. And all the intel we collect is yours exclusively, whereas intent data vendors sell the same signals to dozens of competing clients.
"I was reluctant to leave a review. I don't want the competition honing in on this little honeypot we found."
Director of Digital Marketing
SaaS Company · 1,001–5,000 employees
Enter your email for $500 off your first Dedicated research engagement. I'll personally send the voucher to your inbox. You can reply to me with any questions. — Mick Dinnen, founder
Something went wrong — mind trying once more?
Got it. I'll send that your way first chance I get (within a few hours at the most). — Mick
What we collect, and what you actually get back.
Every Dedicated engagement is a research sweep across your target accounts. Here's what our Research Associates collect on the phone, and what the deliverable actually looks like when it comes back.
These are the fields our Research Associates are trained to collect on every call.
Once your Dedicated Research Associate has finished calling your target accounts, you'll receive a ready-to-import CSV containing every data point we were able to collect. For many accounts on your list, that's the full picture: vendor, satisfaction, pain point, and a verbatim that tells you exactly what's happening. For others, it's one or two data points. For some, nothing at all. That's the nature of phone-based research, and our promise is to never embellish what we collected so that you never work on bad assumptions.
While most accounts in any given market are reasonably satisfied with their current vendor, our methodology reliably surfaces those who are in real pain and open to switching. You get both signals back, which means your team knows where to focus and where not to.
The four fields above are what we're proficient at collecting at scale. If there's another data point your team needs, we'll review the ask and tell you honestly whether it's viable to collect. Our clients have used Signallo to extract some very creative and useful intel that falls well beyond the scope mentioned above. So if there's something else you wish you knew about your target accounts, bring it to us.
successful account research calls have shaped how Signallo elicits real answers from real buyers, at a conversion rate that consistently surprises clients who have tried to run this kind of research themselves.
How we get buyers to actually answerReady to see what's actually
happening inside your accounts?
Explore our off-the-shelf Segments lists, or book a consultation to scope a fully custom Dedicated engagement. All deliverables are covered by the Signallo Quality Guarantee.
Questions? Reach us at info@signallo.com