Our Methodology

Intel you can act on.
Not guesses dressed up as data.

We call real people inside your target accounts and ask them direct questions. What we hear, we report. What we can't confirm, we don't fill in. That's the whole philosophy.

See How It Works → Browse Segments
Source of truth
Live phone conversations
with real humans at your accounts
Our standard
We only report what
we can verify
What makes us different
Trained researchers who
people actually talk to
The Problem

Digital signals tell you what.
Phone research tells you why.

Job postings, technographic databases, intent dashboards, web traffic signals — these things aren't worthless. They're often directionally useful, and for some purposes they're a reasonable starting point.

But on their own, they can't tell you what's actually happening inside an account right now. They can't tell you whether the current vendor is genuinely valued or just tolerated. Whether there's friction building, or whether the team has zero appetite for change. Whether a contract is coming up, or whether a pain point exists that your solution can solve.

When your outbound is grounded in the same digital signals your competitors have access to, your prospects feel it. It reads like what it is: a calculated guess.

Signallo replaces those guesses with account truth — sourced through conversations, not inferred from correlation.

Typical "Data" What the market already has
Intent signals inferred from web behavior
Technographics scraped from public sources
Firmographics: headcount, revenue, industry
Job postings read as proxy for buying intent
Wide but shallow — and available to every competitor
Signallo What you get from real conversations
Vendor satisfaction scored directly from the account
Pain points in the account's own words
Renewal windows with actual timing
Switching intent — assessed, not inferred
Exclusive — not available to your competitors
The Process

How a signal goes from an account to your CRM.

Every piece of intelligence we deliver starts with the same disciplined process — whether it's a Pulse report, a Segments list, or a Dedicated engagement.

01
Identify the right accounts
We start from a defined target — your ICP, a category of buyers, or a named account list. Before any calls are made, we confirm each account is an active, relevant buyer in the category we're researching. We don't call accounts that don't qualify.
02
Reach a knowledgeable contact
Our Research Associates call into each account to reach someone with direct knowledge of the vendor relationship — typically the person or team that owns it day-to-day. We report intel at the account level only; we don't share individual contact names or titles in our deliverables.
03
Conduct a structured research call
Each call follows a structured framework built around the data points being collected — satisfaction scores, pain categories, renewal timing, switching intent. The framework keeps outputs consistent and comparable across hundreds of accounts.
04
Verify, record, and deliver
We record only what was confirmed in the conversation. If a data point wasn't clearly addressed, we leave it blank. If an answer was nuanced, we preserve the nuance. The final deliverable is a clean, CRM-ready file your team can act on immediately.
Why This Works

Structured calls.
But not a survey.

There's a meaningful difference between asking someone a list of questions and actually getting them to answer honestly. Automated survey tools can handle the former. Our Research Associates are trained to do the latter.

A generic survey call gives respondents every reason to deflect. They feel the data collection happening. They give short, guarded answers — or they hang up. An untrained researcher asking the same questions would hit the same walls.

Our Research Associates don't introduce themselves as salespeople, because they aren't. They're neutral researchers. And because they carry no agenda, people talk. They vent. They share what's actually frustrating them about their current vendor, what they wish were different, whether they'd entertain a change.

We've spent years developing proprietary approaches to building the trust and rapport that makes those conversations happen — approaches that a self-serve survey or a first-time caller wouldn't stumble into. The result is a materially higher rate of genuine disclosure than you'd get from any survey-style approach, at any price.

What our calls actually are
Our Research Associates are trained to make real people
want to tell us the truth.
Structured enough to produce consistent, comparable data across every account
Conversational enough to surface the candid, unguarded intel a survey would miss
Neutral — no selling, no hidden agenda, no pressure that triggers defensiveness
Trained — built around proprietary methods for trust-building and intel elicitation developed over thousands of calls
Honest — we report what was said, not what would have been convenient to hear
Our Standard

We don't traffic in inference.

The most common failure mode in "data work" is pretending to know. We've made a deliberate decision to go the other direction: if it wasn't confirmed on a call, it doesn't go in the report.

Verified, not inferred
Every data point in a Signallo deliverable was confirmed in a live phone conversation. We never infer satisfaction from a company's size, vintage, or tech stack. We ask, and we listen to the answer.
Blanks over guesses
If a contact couldn't or wouldn't answer a question, that field stays blank. We'd rather deliver a slightly shorter deliverable than pad it with speculation. Your decisions deserve a reliable foundation.
Account-level only
All intelligence we deliver is account-level. We report what's happening at the organization — vendor relationships, pain points, renewal timing — without attribution to any individual contact name or title.
Nuance preserved
When answers are more complex than a simple score, we preserve that complexity. A "6 out of 10, but they just hired a new IT director who loves the platform" is a different signal than a flat 6. We capture the difference.
Consistent scoring rubrics
Satisfaction scores, switching intent, and pain categories are all measured against standardized rubrics across every account we research. That consistency is what makes it possible to prioritize your list with confidence.
CRM-ready output
Deliverables are clean, structured CSV files formatted to import directly into the CRM your team already uses. The goal is immediate action, not a report that sits in a folder.
Three Ways In

One methodology.
Three formats.

The same research standard powers every Signallo product. The difference is scope, customization, and where you are in your process.

Top of funnel
Pulse
Free anonymized market research reports on buyer sentiment within a category. Understand the landscape before you decide where to push. Gated by email — no purchase required.
Browse Pulse Reports →
Account-level intel
Segments
Pre-built named account lists organized around a single high-value signal — vendor dissatisfaction, upcoming renewals, specific pain categories. Researched by phone. Ready to import. Sold quarterly.
Browse Segments →
Custom engagement
Dedicated
Primary research built entirely around your ICP and target account list. Your data points. Your output. Exclusive to you — never resold or shared. The full picture for teams that need it.
Learn About Dedicated →
FAQ

Common questions.

Something not answered here? Book a consultation — no question is too small and there's no hard sell.

A lead list tells you an account exists. Signallo tells you what's happening inside it — what vendor they use, how satisfied they are, when their contract renews, and whether they'd consider switching. It's the difference between a directory and actual intelligence.
Because the signals that matter most aren't visible from the outside. Vendor satisfaction, renewal timing, internal pain points — none of these are published anywhere. They exist only in the heads of the people inside the account. The phone is the only reliable way to access them, and a trained researcher is the only reliable way to get an honest answer.
No — and the distinction matters. A survey call sends people running. Our Research Associates are trained to have real conversations that feel nothing like being surveyed. We've developed proprietary methods for building trust and eliciting candid, detailed responses that an untrained researcher or an automated survey would never get. The result is a significantly higher rate of genuine disclosure, and meaningfully better data quality.
No. All Signallo intelligence is delivered at the account level. We report what's happening at the organization — vendor relationships, satisfaction, renewal windows, pain points — without attributing any of it to specific individuals. This keeps our deliverables clean, actionable, and focused on the account-level signals your GTM team actually needs.
We make multiple contact attempts across different times and approaches before marking an account as unreachable. For any account we can't complete, we don't guess or fill in fields with assumptions — we simply report the account as unresearched. Our Quality Guarantee covers this in detail.
Every data point was sourced from a live conversation with someone at the account who has direct knowledge of the vendor relationship. We don't infer, guess, or model answers. If it's in the deliverable, someone said it. Our 4.8-star rating on Clutch and our Quality Guarantee reflect that commitment.
Get Started

Ready to see what's actually happening inside your accounts?

Browse a Segments list if you want something you can use today. Or book a consultation to talk through a Dedicated engagement built around your exact ICP.

Book a Consultation → Browse Segments

Questions? Email us at info@signallo.com