SMBs who've stopped trusting their IT provider.
MSP relationships run on trust — and when trust breaks, the client doesn't call their provider. They call your sales rep. We identify those companies before they start shopping publicly.
Managed IT dissatisfaction tends to surface around three moments: a security incident that wasn't caught, a slow response to a critical issue, or a renewal conversation where the client realizes they have no idea what they've been paying for. Our research finds companies who've recently hit one of these.
We call business owners, operations managers, and IT leads at SMBs and mid-market companies currently under an MSP contract. We ask about satisfaction, the biggest problem they're having, and when their contract renews. You get a list of companies with a real problem and a real renewal window — the two things that make a sales conversation worth having.
Managed IT / MSP segments.
1 segmentEvery account researched by phone.
These aren't scraped lists or intent signals. Every record was sourced through a live, structured call with a verified contact at a real company.
Need something more specific? We'll build it exclusively for you.
Pre-built Segments cover the most common signals. If your ICP is narrower — a specific geography, company size, or set of target accounts — a Dedicated engagement gives you research built around exactly what you need. Output is yours exclusively.