HCM buyers frustrated enough to switch.
HCM and payroll software touches every employee at a company. When it fails, everyone feels it — and the HR or finance leader fielding the complaints becomes your best prospect. We find them.
The HCM market is fragmented across company size. SMBs land on Gusto or Rippling; mid-market companies graduate to Paylocity or Paychex; enterprise buyers end up on Workday or ADP. Each carries its own dissatisfaction profile — implementation chaos, pricing surprises, support that disappears after onboarding.
We call HR directors, CFOs, and operations leads directly. We ask about their current platform, what's working, what isn't, and when their contract is up. You get a named list of companies where the right conversation at the right time has a real chance of becoming a deal.
HCM segments.
0 segmentsEvery account researched by phone.
These aren't scraped lists or intent signals. Every record was sourced through a live, structured call with a verified contact at a real company.
Need something more specific? We'll build it exclusively for you.
Pre-built Segments cover the most common signals. If your ICP is narrower — a specific geography, company size, or set of target accounts — a Dedicated engagement gives you research built around exactly what you need. Output is yours exclusively.