DMA Clients — Responsiveness Pain: Q2 2026
B2B and B2C companies under a digital marketing agency retainer who named responsiveness as their primary pain point, sourced via structured phone research in Q2 2026. Current agency recorded for each account. Includes NPS score, confirmed pain point, renewal window, and switching intent.
This page is updated each quarter with fresh research data. Bookmark it to stay current.
Accounts
92
Price
$2,950
Exclusivity
100%
Clutch
4.8 ★
$2,950
CSV delivered within 24 hours of purchase
What's included
- 92 named accounts
- Company name, website, phone, LinkedIn URL
- Employee range and industry
- Current vendor recorded per account
- NPS score per account
- Primary pain point confirmed per account
- Renewal window per account
- Switching intent (High / Med / Low)
- Verification date per record
- Exclusive to one buyer — permanently
Check availability
One buyer. No exceptions. Once purchased, this segment is permanently unavailable to any other organization.
Background
Why we built this.
Responsiveness is the agency pain point that feels personal. It's not about strategy or results — it's about whether the agency picks up the phone, answers the Slack message, or acknowledges the email before the client has to follow up. When a client names responsiveness as their top frustration, they're describing a relationship where they feel deprioritized. They've sent a request on Monday and heard nothing until Thursday. They've flagged an urgent issue and gotten an out-of-office auto-reply. The work might even be good when it arrives — but the silence in between erodes trust faster than a bad campaign ever could.
This segment captures 92 companies that named responsiveness as their number one agency complaint on a live Q2 2026 research call. These aren't clients who are impatient or unreasonable — they've identified a specific, repeated pattern of communication failure. For agencies that build their model around dedicated account contacts, same-day response commitments, or embedded team structures, this is an audience that has already decided their current agency doesn't treat them like a priority. They're looking for one that will.
Data fields
What's included.
Company Name—Legal business name as verified on the call
Website URL—Company website for prospecting context
Phone Number—Direct line verified during research call
Employees—LinkedIn standard range (e.g. 11–50)
Industry—Vertical classification per account
LinkedIn URL—Company page for contact research
Current Vendor—Current provider recorded on the call per account
NPS Score—Numeric satisfaction score (0–10) per account
Pain Point—Primary pain point confirmed on the call — the filter defining this list
Renewal Window—Months until contract renewal opens
Switching Intent—High / Med / Low — derived from NPS score
Verification Date—Date the record was confirmed by phone
Preview
Data sample.
Company names blurred. All other fields reflect actual research output.
| Company | Current Vendor | NPS | Pain Point | Renewal | Switch? |
|---|---|---|---|---|---|
| ████ SaaS Company | ████ Digital Agency | 4/10 | Responsiveness | 3 mo | High |
| ██████ E-Commerce | ███████ Marketing Co | 3/10 | Responsiveness | 5 mo | High |
| ████ Professional Svcs | ████ Creative Group | 5/10 | Responsiveness | 2 mo | High |
| ███████ Consumer Brand | ██████ Agency | 4/10 | Responsiveness | 7 mo | High |
| ████ Healthcare Co | ████████ Digital | 6/10 | Responsiveness | 4 mo | High |
Company names are blurred for preview. Full, unblurred records delivered on purchase.
Activation
How to use this segment.
1
Response time guarantee
Make your response commitment explicit and measurable. These accounts have been burned by vague promises of attentive service. A specific, contractual commitment — same-business-day email response, 4-hour Slack response, weekly standing call — is more persuasive than any case study.
"Every client gets same-business-day response on email and a 4-hour window on Slack. That's in the contract, not just the pitch deck."
2
Dedicated contact structure
Responsiveness pain usually means the client doesn't have a single person they can reach. If your model assigns a dedicated strategist or account lead — someone with a name, a direct line, and accountability — lead with the structure, not just the promise.
"You'll have a named strategist with a direct phone number. Not a team inbox, not a project manager who rotates every quarter — one person who knows your business and picks up when you call."
3
Communication cadence preview
Show them what the first 30 days of communication actually look like — kickoff call, weekly check-ins, async updates, reporting cadence. Clients frustrated with responsiveness want to see the rhythm before they commit.
"Here's exactly what communication looks like in month one: kickoff call day one, weekly 30-minute standups, async Slack updates every Tuesday and Thursday, and a full monthly review. You'll never wonder what's happening."
Process
Our methodology.
Step 1
Account identification
Target accounts identified via technology usage data.
Step 2
Contact verification
Direct phone numbers sourced and validated before the research call list is built.
Step 3
Structured research call
Live calls by Signallo Research Associates using a structured instrument — NPS, pain point, and renewal window verified against third-party contract and install records.
Step 4
Scoring and filtering
Filtered to accounts selecting this specific pain point as their primary complaint. NPS score retained for every record. Switching intent derived from NPS (0–6 High, 7–8 Medium, 9–10 Low).
FAQ
Common questions.
Exclusivity is the product. If the same 92 accounts received outreach from multiple competing vendors simultaneously, response rates would collapse and every buyer's return on investment would erode. One buyer means the intelligence retains its edge.
Every account was researched via phone call in Q2 2026. The verification date field in the CSV tells you exactly when each record was confirmed. Segments are released on a quarterly cadence — prior buyers are notified by email when a new version publishes.
Yes. This page is refreshed each quarter with a new research cohort — updated accounts, sample data, and findings. The URL stays the same so you can bookmark it. The quarter label and verification dates on the page always reflect the current dataset.
Every record includes a verification date. If you identify an inaccuracy within 30 days of that date, contact us and we'll re-research the account and replace it at no cost. Full details →
After purchase is confirmed, you'll receive a unique, single-use download link for the CSV within 24 hours.
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