Plainly useful, human-sourced account intelligence.
We are an account research firm known for uncovering the most difficult to find intel on the high-value accounts your GTM team is pursuing.
Custom, on-demand answers to every question you have about your target accounts:
Current Vendor
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If an account is currently using a competitor, that means they already have budget for the product/service you provide, making them a proven high value target.
If your marketing team knew which specific competitor a given account was buying from, could they deploy more personalized campaigns?
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Imagine if you had a list of every organization that is currently unsatisfied with your competitor(s).
How many wasted resources could you save by focusing your sales and marketing efforts on the accounts who are already considering a switch?
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Your product/service provides so many benefits; sometimes its hard to know which will resonate.
If your account executives knew the biggest pain points a given account was experiencing, could they be more tailored and persuasive with their messaging?
Spend/Pricing
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Knowing the pricing strategy of your competitors will help you protect your own margin and be efficient with your quotes.
If you knew exactly how much a given account was spending today (in total and “per item”), would you be able to quote them more confidently?
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While it is useful to know which competitor a given account is buying from, it’s even more useful to know what exactly they’re buying.
Imagine if you could effectively see each line-item on the invoices your target accounts are paying to your competitors (descriptions, quantities, etc).
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Sometimes your target accounts want a product/service feature that your competitor doesn’t offer. If you do offer that feature, then you have a way into that account.
Of course, it’s also helpful to know which features are on the roadmap for each of your competitors, in order to position yourself correctly.
Buying Behavior
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If a target account is stuck in a multiyear contract with your competitor, they likely aren’t the best prospect to be focusing on right now.
What if you could plan the timing of your outreach in a way that lined up perfectly with the buying cycle of each target account?
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For large enterprises, it is very common for buying “teams” to represent a mix of roles across several departments. It’s not always easy to identify these individuals.
When targeting SMB’s, it’s often the case that the decision maker you need to speak with isn’t on LinkedIn, making them hard to find.
What if you had the human-verified name, email, and direct phone number of each decision maker in your target accounts?
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If you ask enough organizations whether they would ever switch from their current vendor, you’ll discover most of them will say something like, “Honestly, I’d only ever switch if…”
What if you knew the second half of that statement for every single one of your target accounts?
All our intel is human-verified and backed by the Signallo Quality Guarantee.
Our Areas of Focus
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Account List
Identify which accounts are purchasing your product or service from any of your given competitors today.
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Sentiment
Identify which accounts are unsatisfied with the products or services your competitors are offering, and why.
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Pricing Intel
Discover how much your competitors are charging for the products and services that you offer.
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Purchase Initiatives
Find out which accounts are considering a purchase of your product or service in the near future.
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Contact Details
Get human-verified contact details (name, email, direct phone) of the decision makers in your target accounts.
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Feature Analysis
Learn which features your target accounts are requesting, and which features your competitors are developing.
Proof it Works
"The customer service at Signallo has been nothing short of amazing."
"The customer service at Signallo has been nothing short of amazing."
"Their service is delivered ethically and exactly as described."
"Their service is delivered ethically and exactly as described."
"Already we have seen a very large ROI, and we haven't even finished going through the list yet."
"Already we have seen a very large ROI, and we haven't even finished going through the list yet."
FAQs
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Broadly speaking, account intelligence refers to any information about a target account which could be put to use in a sales and marketing context. This commonly includes things like which vendor(s) the target account is currently buying from, which items/services they are buying, how much they’re spending, who the decision-makers are, how satisfied they are with those vendors, whether they plan to switch vendors, and more.
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Account intelligence is useful to sales, marketing, and strategy teams. By understanding the current landscape within each target account, sales reps can swap their generic outreach with something tailored to the unique expressed concerns of those target accounts. Marketing teams can segment their TAM by characteristics previously unavailable to them, leading to more effective campaigns. And strategy teams can adapt to the trends which present themselves across large sets of account intelligence.
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Signallo is a primary research firm, which means we conduct firsthand research on the accounts your organization is interested in. We do not rely on data that has been previously collected or aggregated by other sources. The benefit of this approach is simple; you will receive current and accurate account intelligence which has been verified by real humans. And since we are proficient at gathering the most difficult to find data points, it’s not uncommon for us to provide our clients with intel that hasn’t been indexed by any other B2B data providers.
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You organization can engage with Signallo on either a project basis or a monthly retainer. Pricing depends upon the scope of the account intelligence you wish to obtain. To learn more, book a call with us.
Boost Your SQLs With Signallo
(More) Proof it Works
"I don't know how they got all this data for us. These are difficult data points to get."
"I don't know how they got all this data for us. These are difficult data points to get."
"We weren't sure it was possible to get this type of account intel, but they came up with a way to get it predictably and they provided it on time."
"We weren't sure it was possible to get this type of account intel, but they came up with a way to get it predictably and they provided it on time."
"We've been very satisfied with the program."
"We've been very satisfied with the program."
Our Methodology
We prioritize a human-first approach in our research, steering away from reliance on AI, third-party data, or digital sources. Instead, we engage in direct conversations with real individuals to extract valuable insights that can be trusted and relied upon.