Amplify your outbound success with human-verified account intel.

The problem with outbound.

Depending on your industry, up to 20% of your target accounts are likely to switch vendors this year.

The problem with outbound is you don’t know which accounts fall into that 20%, and you don’t know why they are each motivated to make that switch in the first place.

Signallo is an account research firm that speaks with real humans in each of your target accounts, to find out which of them you should focus on, and what you should say to get their attention.

Our proven process for maximizing your outbound success

  • Provide Signallo with your target account list. If you don’t already have a list, simply provide us with your ideal buyer persona and we’ll build a list for you.

  • From the “Data Point Menu” in the section below, select up to six data points you’d like to know about each of your target accounts.

  • Signallo will assign a dedicated Research Associate to speak with a verified point of contact within each target account to collect the data points you selected.

  • Upon completing our research, you will receive a cleanly formatted CSV file containing all the data points we were able to collect for each account in your list. Import the file into your CRM.

  • Signallo will assign an “account priority” score based on the data points we collected for each account. Instruct your GTM team to focus on the high priority accounts first.

  • Using the data points we collected and the suggested applications for each, turn your generic outreach into ultra-tailored messages that are sure to convert.

Data Point Menu

These are the data points we’re proficient at collecting from each of your target accounts (and how to use them in your outbound playbook).

  • Question format: Which vendor are you using today for <X>?

    Answer value: Current Vendor

    How to use it: In your outreach, include customer stories of accounts that have switched from <current vendor> to your solution, highlighting their motivations and the success they found upon switching.

  • Question format: On a scale of 0 to 10, how likely are you to recommend <current vendor> to a colleague?

    Answer value: 0 to 10 score

    How to use it: Prioritize accounts that give a score of 6 or below (dissatisfied), also known as “detractors” on the Net Promoter Score scale.

  • Question format: On a scale of 1-5, how satisfied are you with the <satisfaction category> of your current vendor?

    Answer value: 1 to 5 score

    How to use it: Customize this question to address the satisfaction categories where your solution excels. For example, if you provide excellent customer support, we will ask your target accounts how satisfied they are with the customer support their current vendor provides. Accounts that give a low score should receive messaging about how your solution provides award-winning customer support.

  • Question format: Does your current solution enable you to do <X>?

    Answer value: Yes/No

    How to use it: Customize this question to address a unique feature/capability that your solution offers (relative to your competition). We will ask your target accounts if their current solution can do the same. For each account that answers “No,” your outbound should highlight this specific differentiator, and why it matters.

  • Question format: What is the biggest pain point you’re experiencing today with <current vendor>?

    Answer value: Open-Ended or Pick-List

    How to use it: Orient your messaging around how your solution solves for the biggest pain point they shared with us.

  • Question format: When it comes to switching vendors, what is the biggest obstacle that comes to mind?

    Answer value: Open-Ended or Pick-List

    How to use it: Acknowledge the blocker in your outbound messaging, and provide examples on how you’ve helped other customers overcome it.

  • Question format: On a scale of 1-4, how likely are you to renew with <current vendor>?

    Answer value: 1 to 4 score

    How to use it: Prioritize accounts that give a score of 2 or below.

Looking for a data point not listed above? Send it to info@signallo.com, and we’ll reply with an honest assessment of our ability to obtain it within 24 hours.

Let’s put it all together

Imagine you sell Dental Practice Management Software. Below is a fictional example of account intel we’d collect for you, and how you’d put it to use.

Example Intel

This is what Signallo provides.

  • Account Name: Acme Dental Clinic

  • Account Industry: Dentistry

  • Current Dental PMS Vendor: ABC Dental Software

  • Overall Satisfaction with Current Vendor: 4 out of 10

  • Satisfaction with Customer Support: 2 out of 5

  • Does Current Vendor integrate with imaging software?: No

  • Biggest Pain Point: Clunky, out of date, and very manual

  • Likelihood to Renew: 2 out of 4

Example Outbound

This is how you’d use it.

Hi Joe, I was doing some research on Acme Dental Clinic today, and it looks like you’re still using ABC Dental Software over there.

We’ve had quite a few ABC Dental Software clients switch to our solution recently, so I thought it would be worthwhile to reach out.

Many of them switched to us because they were frustrated by the poor customer support at ABC, and the fact that it didn’t integrate with their imaging software. They often told us ABC felt clunky, out of date, and lacked automation.

Does that sound familiar? If so, when’s a good time for us to talk?

Don’t sell dental software? Don’t worry.

That is just an example. Scroll down to see all the different types of companies we work with. If you fit into that group, we’ll research 100 of your target accounts at no cost.

“Side note - I was reluctant [to leave a review] because I don't want the competition honing in on this little honeypot we found, but I guess we can't keep you to ourselves forever.”

-Marketing Director at a SaaS Company with >1,000 employees

Signallo has a 4.8 Star Rating on Clutch

Care for a sample?

If you fit the following characteristics, we would love to research 100 accounts for you at no cost so you can see the power of our intel for yourself.

You sell a B2B product or service

You target SMBs & Mid Market

You have an outbound sales team

You have an ACV of at least $5k

Your product/service is recurring

You have a TAM of 50k+ accounts

FAQs

How does this work?

An engagement with Signallo consists of two things. The first is a target account list, and the second is a selection of data points. We will advise and assist you on each of those items during your onboarding. Once they are established, we will assign a dedicated Research Associate to your project who will call the target accounts and collect the data points from a verified point of contact within each account. When the project is complete, you will receive a CSV file containing all of the data points we collected for each target account.

Are the data points exclusive?

Yes. Every research engagement with Signallo is conducted on an exclusive basis. You will be the sole recipient of the work product generated during your engagement with us.

Is this just a survey?

Yes and No. We structure a portion of our research calls in a “survey style” format to ensure the data points we collect are standardized for you. However, we also incorporate a conversational approach to each call, which often enables us to collect additional data points that the respondents share with us organically. Finally, we employ a number of proprietary strategies on our research calls to persuade a much higher level of participation than you would expect from a generic survey.

Does this really improve outbound success?

Our entire business model relies on our ability to deliver account intel that significantly moves the needle on outbound success. For that reason, we not only provide you with the highest quality account intel available, we also share proven strategies on incorporating it into your outbound playbook. You can read independently verified success stories from our current clients here.

What is the pricing?

You can engage with Signallo on either a project basis or a retainer basis. Specific pricing depends on the scope of the engagement, with volume-based discounts available. Projects begin at $2,500 and retainers begin at $1,250 per month with a recurring 3 month commitment. Before the end of our first call together, you will be provided with a quote based on your specific requirements.

Do you offer any guarantees?

Yes. All our research is backed by the Signallo Quality Guarantee.